June 10 - 14, 2026

We will depart the hotel marina at 9:45 AM for a luxurious sailing excursion to Buck Island. This 5-hour trip begins with a scenic morning sail to the island where you will experience the Buck Island Reef National Monument which offers some of the best snorkeling on St. Croix as well as a postcard worthy white sand beach surrounded by magnificently clear blue waters. This natural landscape allows you to see the unspoiled Caribbean beauty while enjoying some of St. Croix’s marine life in its natural habitat.

Is your business searching for ways to maximize efficiency and forge stronger connections? Look no further. Join Amberly and Paige at Connected Austin as they unveil the secrets to transforming a sales reference program into an exciting, thriving advocacy powerhouse in Sugar Sell. Discover how isolved has successfully aligned customer and sales expectations, enhanced the customer experience, and supported marketing initiatives. Be inspired by their success story and unlock the potential of your own advocacy program.

Join Francesca, a seasoned Sugar expert with over a decade of experience, for a customer meetup at Connected Austin, taking place at Alfred Coffee at The Line hotel on September 20th from 3pm to 4pm (or longer if the conversation flows!). Engage in discussions about Sugar, share success stories, and connect with fellow enthusiasts, whether you’re a customer, partner, or Sugar employee. Embrace the opportunity to network and learn in this casual and friendly event.

Get ready to be spellbound as John Kitsmiller, Senior Sales Executive at Karpel Solutions, takes the stage at Connected. Beginning in 2018 with Sugar Sell, and driven by their thirst for even greater success, Karpel Solutions discovered Sugar Market. They then embarked on an extraordinary journey to take their sales and marketing efforts to unprecedented heights. Fast forward three years, and their achievements are nothing short of astonishing, proving that embracing the future of sales and marketing is a game-changer. And the magic doesn’t stop at the software. Brace yourself for a captivating tale of transformation!

Mobileforce | How Companies are Streamlining Sales & Service with Sugar’s AI-Powered, No-Code RevOps 
Speaker:  Jamal Khan,Vice President of Sales, Mobileforce 

Ambit Software | Service Lifecycle Management with SugarCRM 
Speaker: Jenit Ramaiya | CEO and MD, at Ambit Software 

Magic Software | It’s a Match: with Magic & SugarCRM to successful data integration and efficient data management
Speakers: Stephan Romeder (CEO) & Torsten Drees (Senior Technical Sales Consultant) 

Has your CRM gone stale? In this session, attendees will learn how change can drive misalignment and frustrations with your CRM program and practical steps you can take to align your strategy with business goals, foster buy-in from executives and users, and continually drive value from your Sugar investment.

Track #3: For Sugar customers focused on Sales or RevOps, who aim to streamline their quote-to-cash-to-service processes, this interactive session is for you. You’ll hear from SugarCRM’s Alex Gadd and others share real use-cases from CPQ and FSM customers – including SportSafe – on how they were able to fully digitize their quote-to-closing process, cutting cycles by 90+% for even the most complex, multi-tiered product and pricing. You will gain insights into best practices on configuring, quoting, and servicing customers with Sugar’s and Mobileforce’s intelligent, no-code RevOps platforms.

The best customer experiences start with knowledgeable, agile salespeople who consistently bring value to their buyers. The first step? Creating a single source of truth for B2B sellers. Join Mediafly for a step-by-step session on the three A’s of Intelligent Enablement. This conversation will explore how to create Alignment and break down organizational silos; drive Adoption with sellers while keeping them motivated and engaged; and use data to consistently Assess and improve outcomes.

You won’t want to miss this session, where Chris Raffle, Co-Founder of Upsert, will dive into the art of maintaining data hygiene for superior customer relationships. Discover best practices for nurturing an accurate and comprehensive dataset, enabling your teams to provide top-notch customer experiences at every stage. Drawing from real anecdotes from Upsert customers, learn how effective data hygiene can reshape your business strategies for success.

In this exclusive breakout session, Cabrielle Andersen, Head of Product Ownership at Open Technology Solutions (OTS), will share the journey towards achieving customer excellence using Sugar Serve. Hear first-hand accounts of their recent launch triumphs, iterative strategies, and how they expertly prioritize enhancements using end-user feedback to deliver unparalleled customer satisfaction. Cabrielle sets the stage for an inspiring and informative session that will undoubtedly help you glean insights and strategies from another customer to elevate your own customer service practices.

For Sugar customers focused on Sales or RevOps, who aim to streamline their quote-to-cash-to-service processes, this interactive session is for you. You’ll hear from SugarCRM’s Alex Gadd and others share real use-cases from CPQ and FSM customers – including SportSafe – on how they were able to fully digitize their quote-to-closing process, cutting cycles by 90+% for even the most complex, multi-tiered product and pricing. You will gain insights into best practices on configuring, quoting, and servicing customers with Sugar’s and Mobileforce’s intelligent, no-code RevOps platforms.

Are you ready to take your sales team to the next level? Are you seeking the competitive edge that will set your organization apart in today’s fast-paced business landscape? Look no further! Our ground-breaking session, “The Evolution of Sales: How AI-Guided Selling Is the Next Step,” is here to equip you with the tools and knowledge to revolutionize your sales process.

During this interactive session, sales-i will delve into the world of AI-guided selling and unveil its potential to reshape the sales industry.

You’ll gain invaluable insights and practical strategies to harness AI technology and empower your sales team for unparalleled success.

Are you ready to take your sales team to the next level? Are you seeking the competitive edge that will set your organization apart in today’s fast-paced business landscape? Look no further! Our ground-breaking session, “The Evolution of Sales: How AI-Guided Selling Is the Next Step,” is here to equip you with the tools and knowledge to revolutionize your sales process.

During this interactive session, sales-i will delve into the world of AI-guided selling and unveil its potential to reshape the sales industry.

You’ll gain invaluable insights and practical strategies to harness AI technology and empower your sales team for unparalleled success.

Track #1: Sugar Platform AdminTrack >> Deep-dive into the nuts and bolts of the Sugar platform from a technical perspective | From admin tips, tricks around Studio, BPM, keeping up with security, etc.

Track #2: Interactive Training Track > This session is all about best practices and hints for reporting and building dashboards. We hope to hear about your experience too.

Track #1: Sugar Platform Admin Track >> Deep-dive into the nuts and bolts of the Sugar platform from a technical perspective | From admin tips, tricks around Studio, BPM, keeping up with security, etc.

Track #2: Interactive Training Track >> This session is all about best practices to drive adoption within your users for greater success. We hope to hear about your experience too.

Hear from Katherine Grainger DBE in London, the only British female athlete to gain medals in five consecutive Olympic Games, as she shares anecdotes from her sporting career highlighting the importance of teamwork, communication and motivation in overcoming whatever challenges stand in your way – whether they are in sport, business or life in general.

Breakout sessions will be led by Sugar customers and third-party tech vendors with tracks for best practices and advice, thought-leadership, success stories, and user education and how-to relevant to business leaders and product users across sales, marketing, services and IT.

End Connected 2023 on a high note by indulging in the rich flavors of locally sourced small plates and savoring seasonal cocktails as you take in the breathtaking views of Lady Bird Lake and South Austin’s lush skyline.

It is only when every single team member, from the office manager to the CEO, feels safe to bring their whole, most authentic selves to work each and every day, that our organization can realize it’s full potential. As long as any single team member feels that they have to hide who they are in the workplace, we will be leaving untapped potential on the table – and our results will suffer. From his childhood “Stoop” in Brooklyn where his friends shared a combined total of over 13 nationalities, to his grandparents that immigrated to the United States from Lebanon through Ellis Island – Bash’s understanding of Diversity, Equity & Inclusion is built into the very fabric of his DNA.

Pulling from experiences in over 40 countries as a National Geographic Explorer, from living with nomads in Mongolia, to farming for tea on the hillsides of China, to Sumo wrestling the heaviest Japanese human being in recorded history – Bash shares in very simple steps how to create an environment where employees not only feel safe – but empowered to bring their whole selves to work – creating a culture of trust and allowing our organization to tap into the power of our shared humanity. By recognizing the strength in our diverse experiences, cultures, identities and perspectives we can fully realize the strength of our greatest asset – our people.

Discover how Astound Business Solutions leverages Sugar Enterprise and SugarBPM to revolutionize their business operations. Join Stephanie Gray, Senior Manager of Business Operations, and Michael Schmitz, CRM Technical Administrator, as they showcase the seamless integration of SugarBPM, an easy-to-use business process management and workflow tool, into their on-premises CRM solution. If you’re an end-user or IT admin looking to harness the full potential of SugarCRM, this breakout session is a must-attend!

The lively cocktail hour will allow you to mingle, network with peers, explore the exhibit hub, meet sponsors, discover new technology, and delve deeper into the enriching Sugar experience.

Join us for an exciting wrap-up, summarizing the day’s updates and inspiration. Expect surprises that will leave you feeling connected, appreciated, and filled with joyous moments to cherish long after the event ends.

Get ready for an invigorating start to The Connected conference in Austin! Our hearty welcome will be followed by exclusive updates you’ll be the first to hear, setting the stage for an action-packed day ahead.

We will round off the day with another opportunity to listen to Sugar customers from across EMEA. Hear how they are using Sugar to drive organisational growth within their respective businesses, and most importantly build a strong personalised customer experience. You will also have the opportunity to put forward your own questions.

Sonja Piontek, an award-winning thought leader, acclaimed global keynote speaker and bestselling author, will be taking us on a powerful journey exploring what it means to properly spread your wings, seize unseen opportunities, build unique connections through unforgettable customer experiences at every touch point, and turn your customers into passionate fans.

From the reasons and challenges they were initially trying to solve, to the KPIs and learnings using the Sugar platform, become inspired by our customers, as they share their insights and perspectives on their journey.

Time to re-energise, meet our sponsors and walk around numerous booths showcasing the Sugar platform, advocacy opportunities, SugarOutfitters integrations and the Support Clinic.

Meet Sonja, award-winning thought leader, acclaimed global keynote speaker and bestselling author. She will take us on a powerful journey exploring what it means to properly spread your wings, seize unseen opportunities, build unique connections through unforgettable customer experiences at every touch point, and turn your customers into passionate fans.

Get ready for an exciting sneak peek at our highly anticipated product roadmap, offering an exclusive glimpse into the future vision of our solutions. We’ll dish out the juicy details on what’s in store for the future of SugarCRM, including the greatest features that will make the hard things easier for your business. You’ll also gain a comprehensive “state of the SugarCRM platform” education, equipping you with valuable insights into the cutting-edge tools available today and purpose-built to support your business and drive growth.

Get ready for an exciting sneak peek at our highly anticipated product roadmap, offering an exclusive glimpse into the future vision of our solutions. We’ll dish out the juicy details on what’s in store for the future of SugarCRM, including the greatest features that will make the hard things easier for your business. You’ll also gain a comprehensive “state of the SugarCRM platform” education, equipping you with valuable insights into the cutting-edge tools available today and purpose-built to support your business and drive growth.

SugarCRM is dedicated to making the hard things easier. Our panelists will generously share their expertise, learnings, advice, and the remarkable journey of partnering with SugarCRM to do just that. They will explore the critical aspects of business connectivity, addressing key questions that touch on establishing a 360-degree view, aligning processes with technology, connecting with employees, and forging relationships to drive growth. This session promises to inspire and equip you with actionable strategies to transform your business. Gain exclusive access to the inner workings of successful organizations and leave empowered to elevate your game and let the platform do the work.

Get ready for an exciting sneak peek at our highly anticipated product roadmap, offering an exclusive glimpse into the future vision of our solutions. We’ll dish out the juicy details on what’s in store for the future of SugarCRM, including the greatest features that will make the hard things easier for your business. You’ll also gain a comprehensive “state of the SugarCRM platform” education, equipping you with valuable insights into the cutting-edge tools available today and purpose-built to support your business and drive growth.

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